An internal marketing strategy is similar to an external marketing strategy in that it must tell a story that persuades the audience to take action. In the case of an internal strategy, the audience ...

When we think of marketing, advertising and branding — creating awareness in the minds of our target audience — come to mind first. There is another important audience that marketing often overlooks: ...

Marketing falls into two camps: external and internal. External marketing refers to traditional marketing tools such as advertisements, aimed at developing awareness in consumers who don't know about ...

Founder of 2021 "SEO Agency of the Year" finalist LSEO.com. Serial Entrepreneur. Best-Selling Author (over 100,000 books sold). In enterprise business, there’s an old saying that goes, “If you’re not ...

It has long been accepted that marketing communications is essential for communicating with clients, stakeholders and the wider business community. Internal marketing or communications, meanwhile, is ...