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The logo will be used in conjunction with diversity-focused IBM programs and initiatives, BM’s Chief Diversity Officer Lindsay-Rae McIntyre said in a news release Friday. She said the new symbol is a ...

The company’s first typeface, called IBM Plex, is free for anyone to use. IBM is no stranger to icons. Over the years, it’s created quite a few: the mainframe computer, the ThinkPad laptop, the ...

IBM, one of the big tech companies that spoke out against North Carolina’s controversial HB2, is stepping up its support for diversity with a new rainbow logo. Lindsay-Rae McIntyre, Chief Diversity ...

It's been a particularly frightening month for those in the LGBTQ community, so even small symbols of solidarity matter. On Friday, IBM announced that they would be rolling out a new logo emblematic ...

Over the years, a rivalry between Apple Inc (NASDAQ:AAPL) and International Business Machines (NYSE:IBM) blossomed in the computer industry. Apple co-founder Steve Jobs took on IBM and was even ...

IBM's striped logo is one of the world’s most iconic visual designs. Created in 1972 by Paul Rand, the “father of graphic design,” this simple yet powerful wordmark has outlasted 10 U.S. presidents ...