Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...

Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in the Google ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...

“This call is being recorded for Google algorithm optimization purposes.” On April 22, Google Ads notified Local Services Ads (LSA) advertisers of a significant ...

Google is testing removing the "more" results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click through to ...

Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers. Google is rolling out the new Google ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...