Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? Gen Z may have you believe that the 90's and 2000's are back in style, but ...

Perms are often sought after as the solution to limp and lifeless hair. Although most of us associate perms with long, flowy curls, it doesn’t always have to be long. Short perms are becoming more and ...

The year is 1987. Bon Jovi is blasting on every radio station, "Dirty Dancing" is in theaters nationwide, and the only thing people want more than the numbers of Jon and Baby's personal choreographers ...

"Korean-style root perms create subtle volume at the root," Dunning explains. This particular type of root perm is gaining in ...

Let’s hear it for the curly boys. It used to be the ladies who would settle in for the long haul of getting a perm. But now the young boys have joined the curly hair brigade, deciding once you go wavy ...

“Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards the ‘my hair but better’ vibe,” explained Sarah Potempa, a ...

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you're probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...