Businesses can draw attention to themselves and introduce their products or services to large numbers of potential new customers by hosting or participating in special events. These can include grand ...

The recent catastrophic wildfire in Hawaii is an example of climate change driving compound events. The past few weeks have brought light to the stark increase in the frequency and intensity of ...

Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second ...

Is your organisation planning a big event? As a PR professional, it’s your job to tell the world. But there’s a lot of noise out there, and getting the media’s attention isn’t easy. How do you make ...

Outdoor events present distinct risks that could delay or stop your event completely. A risk management plan enables you to identify those potential risks and take steps to prevent the problems. You ...

Black swan events are unpredictable, high-impact occurrences that defy prior expectations. Diversifying investments and maintaining an emergency fund help absorb shocks from black swan events.