Red Bull set the pace for energy drinks in the United States nearly three decades ago. But as competitors emerged, so did the pressure to branch out. The Austrian caffeine merchant has stepped up to ...

Popular energy drink Red Bull comes in a variety of flavors, with fans often referring to the different offerings simply by the color of their can. But a recent change is causing distress among some ...

Fans say it's already their "new number one." Red Bull is releasing an all-new limited-edition flavor for summer. Fans are comparing the new flavor to a discontinued fan-favorite Red Bull—and the new ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage (or food) that pairs well with sports. Yes, even cookie ...

Red Bull sold a record 12.67 billion cans in 2024, a 4.4% jump from the previous year, cementing its place as the world’s top-selling energy drink and projecting revenues of US$10 billion in 2025. The ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey ...