Think of a distribution channel as one slice of the overall marketing pie. It is how a company gets its products or services to the consumers. A channel acts as an important part of your small ...

Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Natalya Yashina is a CPA, DASM with over 12 years of experience in ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

For any business, the ultimate goal is to increase sales and turn a profit but not all companies take the right approach. Instead, some businesses focus on getting more customers into their stores ...

Goods produced in factories and/or commodities produced in agriculture must reach consumers. The systems by means of which goods reach the consumer are known as distribution channels. These are ...

Sean Ross is a strategic adviser at 1031x.com, Investopedia contributor, and the founder and manager of Free Lances Ltd. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...