Google Ads announced that it will consolidate Smart display and Standard display campaign options. What’s Changing For Advertisers? Google’s announcement notes that advertisers will still be able to ...

Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be ...

Google posted in the Google Ads Community Forums about upcoming changes coming to Display Campaigns. Google said these changes are for simplifying campaign creation and management. Also Optimized ...

You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

Make sure your display campaigns are ready for next year. Here's how to ensure your Google Display campaigns are in tip-top shape. The end of year is always a good idea to review your Google Display ...

It has created four free tools as part of the bundle, to create better measurement, transparency and value for advertisers’ display campaigns. The relative click-through rate tool shows advertisers ...

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined ...

Apple’s and Google’s user privacy rules have caused distress among advertisers and might reshape the internet itself, The New York Times reports. Audience-targeting tech (i.e., site tags and ...