My 5-year-old nephew once confidently told me that all dinosaurs were green because his three dinosaur toys were green. So I showed him a nature documentary, Walking with Dinosaurs, and suddenly, ...

To the Editor: The genomics era sprang on much of molecular biology with unexpected force. This era has brought new technologies that have altered the focus of scientific inquiry and potentially the ...

Inductive marketing uses specific observations about consumers in a given marketplace to create broad advertising campaigns and product/service offerings. This marketing technique uses inductive ...