The '80s are back, baby, and that means perms are popular again. Since the 2010s, perms have been experiencing a major resurgence. The rebirth of their popularity means they’ve been everywhere, ...

“Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards the ‘my hair but better’ vibe,” explained Sarah Potempa, a ...