When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

Over the past few years, marketers have taken note of some significant changes in how consumers behave when making purchasing decisions. These shifts, driven by factors such as technological advances ...

Filip Ziolek, business strategist and bestselling author, engages in an exclusive interview with Prof. Lingrui Zhou of HKU ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Professor Ashlee Humphreys is a sociologist who examines core topics in consumer behavior and marketing strategy. She studies the role of institutions in markets and the influence of language on both ...

As U.S. consumers navigate rising costs, many have been forced to adjust their discretionary spending, resulting in marked shifts in dining habits. According to a recent study by Givex, 41 percent of ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...