Chevrolet is kicking off the holiday season with a new ad that continues its annual Holiday Card to America campaign. It's the fifth year for the holiday ad campaign, designed to capture the holiday ...

Add Yahoo as a preferred source to see more of our stories on Google. Viewers say the spot is hitting them right in the holiday gut, with some admitting they made it through Christmas without tears -- ...

Universality is a key decision-maker for the marketing team at General Motors' top-selling vehicle brand Chevrolet when choosing inspiration for its 'Holiday Card to America' advertisement. Exploring ...

The holidays and cars share a special place in advertising history. From snowy drives through twinkling neighborhoods to families embarking on seasonal road trips, some commercials became cultural ...

A molecular biologist turned punk rocker turned ad exec, Alex Menck shares how grit and cross‑disciplinary skills led to his current career, with advice for making non-traditional experience into ...

Chevrolet just took a joyride straight through America’s feelings. The automaker’s new holiday spot, “Memory Lane,” is going viral for turning a humble 1987 Chevy Suburban into a full-blown emotional ...