Elijah Wood will perform a live Super Bowl ad for Skittles at a fan’s home playing a 'magical creature' (exclusive) The actor ...

The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

The candy brand announced that it will replace its traditional Big Game TV ad with a live, in-person experience starring ...

Skittles is shaking up Super Bowl ads with a live commercial featuring Elijah Wood, visiting a lucky winner's home during the ...

Amid increasing backlash over AI-generated ads, this commercial will be decidedly real, and likely very weird.

I’m a magical creature that can be summoned by a horn to deliver Skittles.” Wood said. #Skittles #Super Bowl #ElijahWood ...

To celebrate SKITTLES home delivery via Gopuff, the brand has partnered with Elijah Wood to bring fans an ad experience that cannot be paused, skipped, muted, or explained to neighbors. On Sunday, ...

Skipping the in-game buy, the Mars brand is betting on experiential weirdness, last-mile delivery and livestream culture.