Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

In order to come up with an effective and well-rounded brand awareness campaign, it is important to identify and differentiate the various types of brand awareness. Previously, we’ve written an ...