Analyst firm IDC estimated Apple shipped just 45,000 new units of the headset in the final quarter of 2025, despite strong ...

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese ...

Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times ...

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Apple has reportedly halted Vision Pro production and slashed advertising by 95% as sales stall, signaling a strategic pivot ...

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

Apple has further scaled back production and marketing of the Vision Pro due to weak sales, according to a report from the ...

Apple has cut Vision Pro production and gutted its advertising budget, pulling back hard from what was supposed to be its ...

Apple (NASDAQ:AAPL) is quietly easing off its Vision Pro push as it becomes clear the headset hasn't caught on with consumers ...

Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

Apple launched a brand new M5 Vision Pro update last fall, but according to a new report, it may have had little impact on ...