Apple has cut Vision Pro production and gutted its advertising budget, pulling back hard from what was supposed to be its ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times ...

Apple has reportedly halted Vision Pro production and slashed advertising by 95% as sales stall, signaling a strategic pivot ...

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

Apple (NASDAQ:AAPL) is quietly easing off its Vision Pro push as it becomes clear the headset hasn't caught on with consumers ...

Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

Apple has further scaled back production and marketing of the Vision Pro due to weak sales, according to a report from the ...

IDC estimates Apple's Chinese manufacturing partner Luxshare stopped Vision Pro production in 2025 after selling 390,000 ...

Apple launched a brand new M5 Vision Pro update last fall, but according to a new report, it may have had little impact on ...

The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.