Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

Apple is now enforcing a new setup for the App Store for all users, and it is centering on the appearance of search ads that will now see on the platform despite not using it to find different games ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get better positioning.

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most ...

Apple has revealed it is about to bring more advertisements to the search results page for its App Store portal. In 2026, Apple is planning to open up more ad spots, potentially making it more ...

Apple has revealed that it will expand advertising placements within App Store search results from next year. The company ...

Ads may appear at the top of App Store search results or in additional positions lower on the page, with advertisers unable to choose or bid for specific placements.

iPhone and iPad owners using the Search option in the App Store will soon see ads appearing at the top of results. From October 5, whenever an iOS user enters a keyword in the App Store’s search box, ...

The Wall Street Journal claims Apple is giving its own apps preferential treatment in the iOS App Store search results. During a wide-ranging test of basic app search terms like “maps”, WSJ discovered ...

If you prefer your app recommendations to be served by the highest bidder, then you’re in luck. Apple has enabled Search Ads to appear on the front page and related app pages on the App Store. “Apple ...