People often see science as a world apart: cool, rational and untouched by persuasion or performance. In this view, ...

NEW YORK--(BUSINESS WIRE)--The Advertising Research Foundation (ARF), the industry leader in advertising research among brand advertisers, agencies, research firms, and media, has announced plans to ...

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it doesn’t replace people—it enhances them, enabling them to learn and ...

I’m not a scientist, I’m a marketer. And I’m going to tell you something that sounds odd: The scientist and the marketer need each other. In fact, all of society needs these two types of people to ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

I was with a friend watching a panel show on TV recently. They were discussing ‘how advertising works’. As we were watching, my friend, also a psychologist, leaned toward me and said, "Adam, you know ...

A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and consumer spending. The ...

Materials science and engineering firms often thrive on conventional lead generation methods, enabling businesses to cultivate a selection of trusted partners. Yet this traditional approach to ...