A month has passed since the Texas Tech athletic department officially entered into a new era when adidas became the new apparel partner for the Red Raiders. Football was the major player in the brand ...

Texas Tech's 10-year agreement with adidas to become the official uniform, shoe and apparel supplier for the Tech athletics department is for $59.25 million. The contract includes $50 million in total ...

Texas Tech's agreement with adidas to become the official apparel supplier for Texas Tech football and other sports teams is scheduled to run for the next 10 years. Presumably, the contract will be ...

Texas Tech will enter the 2024-25 season with new gear. After being partnered with Under Armour since 2009, the Red Raiders are starting a new 10-year partnership with Adidas effective July 1, the ...

Earlier today, adidas and Patrick Mahomes unveiled a new Texas Tech Red Raiders football uniform. The new threads feature Mahomes' signature "Gladiator" logo — one of the first times in history that ...

Patrick Mahomes is the most popular player in the NFL, but he still has time to shake up the college landscape with adidas. Earlier this summer, the iconic sportswear brand announced a ten-year ...

Back in August, while visiting Lubbock, former Texas Tech football great Patrick Mahomes unveiled a secret adidas uniform that the Red Raiders would sport later in the season. That uniform, which ...

With some help from Adidas, NFL star Patrick Mahomes has had a busy offseason. In the months since leading the Kansas City Chiefs to another Super Bowl win in February, Adidas — the brand that has ...