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Adidas, like most sportswear giants, loves to Innovate™. Over the past two years, the brand has introduced concept sneakers like Futurecraft 4D, which saw web-like soles constructed out of plastic ...

In celebration of London sneaker culture and to celebrate the one year anniversary of the adidas Originals store in Fouberts Place, adidas is releasing a special London exclusive Tubular Runner ...

Occasionally a trend takes over London with such force that it feels like the city has signed one big, unofficial sponsorship deal. This summer, that deal is with Adidas, specifically with their ...

Adidas is known for its massive marketing campaigns. The iconic sportswear brand took over Las Vegas just before Patrick Mahomes won his third NFL Super Bowl MVP. But where is there left to go after ...

Adidas ran a mobile campaign to extend its sponsorship of the London Marathon. Adidas tapped Marvellous to create a Java application for the mobile Web that tied together with radio-frequency ...

adidas Originals have just announced that they will link up with TFL for ten new products inspired by the London Underground. Continuing their ongoing collaboration from their three limited-edition ...

Can the Adidas Samba get any better? We didn’t think so, but Adidas proved us wrong. Adidas partnered up with Liberty London to release the new Samba OG X Liberty London Shoes, and they’re the perfect ...