How do you stand out in a crowded upfront environment that now includes tech giants alongside legacy entertainment companies? Going early helps, and so is being a bit different. So this week AMC ...

AMC Networks wants advertisers to pay more attention to its non-TV assets. The company, which owns cable outlets like AMC and IFC along with niche streamers such as Shudder and Acorn, intends to give ...

A guide to making the most visible commercials of the year—here are the ins and outs of production and cracking the creative brief of a Big Game spot.

NEW YORK, NEW YORK – APRIL 10: AMC Chief Commercial Officer Kim Kelleher speaks onstage during the AMC Networks 2024 Upfront at Chelsea Factory on April 10, 2024 in New York City. (Photo by Jamie ...

Nowadays, everyone knows you can tack on a solid half hour to any movie runtime whenever you go to the theater. If a movie says it will start at 7 pm, we know there will be at least half an hour of ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to commercials that come right before each movie. The largest US theater chain, AMC ...