The program came about after Koepka left LIV Golf and contacted the PGA Tour about reinstatement in December. Rolapp saw that as an opportunity to poach other superstars back from LIV, so he created the Returning Members Program with a strict ultimatum.

The PGA Tour is expanding its Player Equity Program to reward current performance. Brian Rolapp is the CEO of PGA Tour Enterprises.

The PGA Tour is all set to expand its player equity program from this year onward. On Thursday, January 8, the Tour's CEO, Brian Rolapp released a memo and shared the details about the upcoming changes.

Playing the game while owning a part of it? Yes, that’s what the PGA Tour introduced with a player equity program in 2024, and it has now provided an update via a memo sent Thursday by Brian Rolapp. The memo confirmed a shift to a performance-based system for awarding player equity,